Hyundai Motor Company
The Hyundai Motor Company (HMC) (KSE: 005380, LSE: HYUD), a division of the Hyundai Kia Automotive Group, is South Korea's largest car
maker. It is headquartered in Seoul, South Korea. It is also the world's sixth largest car maker and operates the world's largest integrated
automobile manufacturing facility in Ulsan, South Korea. The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and
customer) shaking hands and its official global tagline slogan is "Drive your way".
Hyundai means "modernity" in the Korean language.
Chung Ju-yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967. The
company's first model, the Cortina, was released in cooperation with the Ford Motor Company in 1968. In 1975, the Pony, the first Korean car,
was released, based on Japanese technology from Mitsubishi Motors. It was exported starting the next year.
In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated 'Best Product #10' by Fortune magazine, largely because
of its affordability. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata.
Starting in 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju Yung transferred
leadership of Hyundai Motor to his son, Chung Mong Koo in 1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality,
design, manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000 mile warranty to cars sold in the United States and
launched an aggressive marketing campaign.
Hyundai is now the fastest-growing auto brand in the United States and in 2004, it was ranked second in "initial quality" in a survey/study by
J.D. Power and Associates. Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002, Hyundai has also been one of the
worldwide official sponsors of the FIFA World Cup.
In 2006, the South Korean government initiated an investigation of Chung Mong Koo's practices as head of Hyundai, suspecting him of corruption.
On April 28, 2006, Chung was arrested, and charged for embezzlement of 100 billion won ($106 million USD), with Hyundai Vice Chairman and
CEO, Kim Dong-jin taking over as head of the company.
In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and the Asian financial crisis, Hyundai acquired rival Kia
Motors. In 2000, the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group. In 2001,
the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its interest in the company by selling its 10.5
percent stake for $900 million.
Hyundai has invested in manufacturing plants in the North America, Pakistan, China, India, and Turkey as well as research and development
centers in Europe, North America, and Japan.
In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country's second largest corporation, or chaebol.
Worldwide sales in 2005 reached 2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006 target worldwide
sales of 2.7 million units (excluding exports of CKD kits).
Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. After a recent survey of global automotive
sales by Automotive News, Hyundai is now the sixth largest automaker in the world, surpassing Nissan, Honda, and many other major brands,
selling 3,715,096 units in 2005.
Hyundai entered the United States market in 1986 with only one model, the Hyundai Excel, offered in a variety of trims and bodystyles. That year,
Hyundai set a record for selling the most automobiles in its first year of business in the United States compared to any other car brand, a
staggering 126,000 vehicles.
Initially well received, the Excel's faults soon became apparent. Also, efforts to bring costs down made reliability suffer. With an increasingly poor
reputation for quality, Hyundai sales plummeted, and many dealerships began abandoning franchises. At one point, Hyundai became the butt of
many jokes and even made David Letterman's Top Ten Hilarious Mischief Night Pranks To Play In Space: #8 Paste a "Hyundai" logo on the
space shuttle. CBS News Latenight Lateshow
Rather than drop out of the world's largest automotive market, the parent company of Hyundai began investing heavily in the quality, design,
manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000 mile warranty to its vehicles sold in the United States. In 20
years, both quality and sales dramatically increased, and the reputation of Hyundai cars improved. In 2004, Hyundai tied with Honda for initial
brand quality (quality of engine parts not factored in) in a survey/study from J.D. Power and Associates, for having 102 problems per 100
vehicles. This made Hyundai second in the industry, only behind Toyota, for initial vehicle quality. The company continued this tradition by placing
third overall in J.D. Power's 2006 Initial Quality Survey, behind only Porsche and Lexus.
Hyundai continues to invest heavily in its American operations as its cars grow in popularity. In 1990, Hyundai established the Hyundai Design
Center in Fountain Valley, California. The center moved to a new US$30 million facility in Irvine, California in 2003, and was renamed the Hyundai
Kia Design and Technical Center (Kia is a sister brand of Hyundai). Besides the design studios, the facility also housed Hyundai America Technical
Center, Inc. (HATCI, established in 1986), a subsidiary responsible for all engineering activities in the U.S. for Hyundai. Hyundai America
Technical Center moved to its new 200,000-square-foot, $117 million headquarters in Superior Township, Michigan (near Ann Arbor) in 2005.
Later that same year, HATCI announced that it would be expanding its technical operations in Michigan and hiring 600 additional engineers and
other technical employees over a period of five years. The center also has employees in California and Alabama.
Hyundai America Technical Center completed construction of its Hyundai/Kia proving ground in California City, California in 2004. The 4,300-acre
facility is located in the Mojave Desert and features a 6.4-mile oval track, a Vehicle Dynamics Area, a vehicle-handling course inside the oval
track, a paved hill road, and several special surface roads. A 30,000-square-foot complex featuring offices and indoor testing areas is located on
the premises as well. The facility was built at a cost of $50 million. An arial view can be found here.
Hyundai completed an assembly plant just outside Montgomery, Alabama in 2004, with a grand opening on May 20, 2005, at a cost of $1.1 billion.
It is Hyundai's second attempt at producing cars in North America (The Hyundai Auto Canada Inc. plant in Quebec closed down in 1993). At full
capacity, the plant will employ 2,000 workers. Currently, the plant assembles the Hyundai Sonata and the Hyundai Santa Fe.
In 2005, Hyundai allowed Ed Voyles Hyundai in Smyrna, Georgia to become the first "deaf friendly" dealership in the entire world. The staff in
this dealership are able to accommodate deaf customers with the use of American Sign Language and video conferencing phones.
In 2006 JD Power and associates ranking, overall the Hyundai brand ranked 3rd, just behind Porsche and Lexus. And beating long time rival
Toyota. The brand overall is ranked much higher than the average industry and resale value continues to improve, a comparable 2003 Hyundai
Sonata sedan ranks just $2200 below a similarily equipped Honda Accord according to Kelley Blue Book Pricing 2006.
In May 2006, prosecutors in South Korea indicted Hyundai's chairman, Chung Mong Koo, on charges of embezzling company money to create a
slush fund for bribing lobbyists.
In June, they ordered the arrest of a former head of the financial-policy bureau of the country's Ministry of Finance, Byeon Yang Ho, on allegations
of taking bribes from that fund. Also, in late June, the courts permitted Mr.Chung to be released on bail at USD 1M.
* Cortina (Rebadged Ford Cortina/Ford Taunus)
* Granada (Rebadged Ford Granada)
* Excel/Pony/Presto (Also sold as the Mitsubishi Precis)
* Atos Prime/Santro Xing (Also sold as Dodge Atos and Kia Visto)
* Elantra/Lantra (Pre-1995)
* Equus/Centennial (joint project of Hyundai and Mitsubishi)
* Grandeur (joint project of Hyundai and Mitsubishi)
* Grandeur XG/XG300/XG350
* Hyundai Santamo (Rebadged Mitsubishi Chariot) (Originally produced by Hyundai Precision Industry)
* HD1000 (Minibus/Porter)
* Entourage (Similar to the Kia Sedona)
* Hyundai Galloper (Rebadged Mitsubishi Pajero) (Originally produced by Hyundai Precision Industry)
* Grace (1st generation was a rebadged Mitsubishi Delica)
* Porter (1st generation was a rebadged Mitsubishi Delica)
* Santa Fe
* Hyundai Santro Xing
* Hyundai Vison & 3ton Truck
* Hyundai 5ton Truck
* Hyundai Mighty(Rebadged Mitsubishi Canter/Mitsubishi FE)
* Hyundai Mighty II
* Hyundai e-Mighty
* Hyundai Chorus
* Hyundai County
* Hyundai e-County
* Hyundai 4.5ton & 5ton Truck(Rebadged Mitsubishi FK)
* Hyundai Truck (8ton~25ton Truck)(Rebadged Mitsubishi Super Great)
* Hyundai Super Truck 5ton/4.5ton(HD Series)
* Hyundai Super Truck(HD Series)
* Hyundai Mega Truck
* Hyundai New Power Truck
* Hyundai Aero Town
* Hyundai Aero City
* Hyundai Super Aero City
* Hyundai Aero (Rebadged Mitsubishi MS)
* Hyundai HD160
* Hyundai HD170
* Hyundai RB
* Hyundai FB
* HM 1620 urban bus
* HM 1630 suburban bus